sustainable web design
Making websites better for people and planet
With the end goal of reducing digital carbon emissions and energy consumption, sustainable web design means creating websites that have minimal environmental impact and are socially responsible. Need more convincing? Opting for a low-carbon website can also enhance accessibility and user experience.
Roughly 70% of the internet is powered by non-renewable energy sources, while 30% is powered by renewable energy.
Environmental impact of the internet
A fact that might surprise you: the internet contributes to around 3.7% of global greenhouse gas emissions per year. This percentage is almost on par with emissions produced by the entire aviation sector, including both passenger and freight air travel. Each website visit, data transmission, and online interaction requires energy, primarily from non-renewable sources.
As sustainable web designers, we address this energy consumption by following low-carbon design practices
1 in 6 Australians live with a disability that can make accessing information online difficult.
Why accessibility matters in web design
We want to make sure that the websites we design are accessible to people with disabilities or vision impairments and are in line with WCAG guidelines.
By making websites accessible, we ensure that your online presence is inclusive and doesn’t limit the independence of people who want to use it.
As sustainable web designers, we address this energy consumption by following low-carbon design practices
Benefits of sustainable web design
A 0.1-second improvement in load time can boost conversion rates by 8%
Better for SEO
Sustainable web design means faster page load times, which helps with your SEO. A leaner design and optimised content help your website rank higher on search engines and provide a better overall user experience.
As sustainable web designers, we address this energy consumption by following low-carbon design practices
88% of global consumers show loyalty to brands that support environmental issues.
Better for the planet
We want to make sure that the websites we design are accessible to people with disabilities or vision impairments and are in line with WCAG guidelines.
A well-structured user journey can increase conversion rates by up to 400%
Better user experience
A conscious content strategy and user journey, free from unnecessary images or pages, enhances the user experience. Users can find what they need quickly and efficiently, leading to higher satisfaction and engagement.
How we build sustainable websites
Green hosting
Green hosting refers to web hosting services that are powered by renewable energy sources. Our website is hosted with GreenGeeks, a leading provider known for its commitment to sustainability. Since GreenGeeks plants one tree for every website they host, and matches the energy they consume with 300% renewable energy credits, hosting is not just carbon-neutral, but carbon-reducing. By opting for green hosting, we help reduce the environmental impact of our digital presence, promoting a healthier planet.
Low-carbon design practices
We implement low-carbon design practices, including:
One Tree Planted
We wanted to see more green on our planet, so we’ve partnered with One Tree Planted to plant one tree for every website we design. This initiative contributes directly to reforestation efforts and helps offset the carbon footprint associated with web activity.
Small change, big impact
Choosing sustainable web design means being part of a future where the internet is not a drain on the planet’s resources. Get in touch with Nacara Studio and join the movement for a better internet.
Privacy Policy
Terms of Use
- Our website has 17% less emissions per site visit
- Our site emits 1.1g per page view: less than 80% of sites
- We planted 23 trees to offset the carbon emissions of our site
We acknowledge the Traditional Owners of the land where we work and live, the Darug people, and pay our respects to Elders past and present.
We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.